Marketing

EquiPoint Financial Network, Inc., understands that marketing and client acquisition is the key to building a strong reverse mortgage platform.  Based on this, EquiPoint Financial Network, Inc. has created a strategic business partnership with DF Interactive, a leading provider of Reverse mortgage marketing.  DF Interactive is a marketing and client acquisition company that has been marketing exclusively to the senior population for over 5 years. DF Interactive currently mails over 1 million pieces of direct mail monthly to seniors who are 62 years of age or older. Through its variable printing capability each letter is personalized. Each letter contains the customer’s name, the value of their home, and the amount they qualify for. Through variable data marketing the company creates over 5000 calls per month.   Based on this business partnership with DF Interactive, EquiPoint is positioned to take advantage of the reverse mortgage market.